7 Ways on How to Increase Your Twitter Engagement

Twitter is all about engagement. So if your followers are not engaging with you then, you are wasting your time and effort. Here are top ways to increase your Twitter engagement:

#1. Keep Tweets Short

Twitter is known for its unique 140- character limit, but if you are maxing out the limit, it becomes too long. Experts suggest to write your tweets in less than 110 characters, this will make adding comments easier for people. In fact, tweets with no more than 110 characters reportedly get 17% higher engagement.

#2. Use the Right Timing When Tweeting

Tweeting in daytime hours get more engagement. Tweets posted between 8 am to 7 pm have 30% higher interaction than those posted during night time. Also, experts suggest that you continue tweeting during weekends. Weekend tweets get 17% higher engagements than weekday tweets. There are tools used to know the best time your target audience are on Twitter. Also, if your audience is of a different time zone than you are, make sure you are scheduling the tweets correctly.

#3. Ask for a “Retweet”
Contrary to what few marketers believe, asking a retweet do not get an opposite response from people. In fact, reports indicated that tweets asking for retweets get 12 times more actual retweets than those that don’t. Also, the entire word “retweet” is more favorable than the abbreviation “RT”.

#4. Right Use of Hashtags

Hashtags are created for a reason, and that is to make your tweets searchable. Use hashtags smartly, which means it should be used in moderation. More than two hashtags in a single post is too much. And make sure you have the hashtags right if you discuss trending topics.

#5. Include Links in Tweets
Included links make tweets more interesting. Recently, there is a reported rise of link clicks in Twitter and it is a trend that is expected to continue. Reports also indicate that tweets with links get higher interaction like Retweets and Comments than those with no links.

#6. Use Clear Call to Action

Being straightforward and strong in your call to action is good for Tweets because they have higher engagement potential on their own. Words like please retweet, click, check out, follow and how to directly relate to readers and easily call their attention.

#7. Limit Your Daily Tweets
It is suggested to keep your tweets between one to four tweets a day. Too many tweets may become annoying to your followers, which in turn discourages engagement. It only makes your marketing too much of a hard sell. Focus on replying to mentions and private messages rather than creating new tweets.

Make your Twitter campaign more efficient by following these 7 tips. You will be able to take your Twitter efforts into greater, better heights.

Harnessing the Power of Visual Information: 5 Key Steps to a Powerful Infographic

The competition for attention in the World Wide Web has led to the development of revolutionary methods to present content. With high volume of data entering the internet sphere every minute, the challenge to entice the audience towards content appreciation becomes harder over time. Full text content were deemed insufficient to get readers hooked, and so audio and visual content types were used, and have proven to be effective. 

With the demand for compelling images in the web combined with people’s lesser retention towards heavy data consumption, comes an innovative method for content presentation which combines the power of images and substantial, easy-to-digest information—this is what is known today as Infographics.

Over time, infographics have proven to be sensational due to its unconventional methodology to present information. It has been used by a lot of marketers and cyber personalities as a captivating alternative to help people digest information easily. However, due to its nature and purpose, creating an infographic can be a big challenge. Presenting substantial data by using lesser text, depending on how it was crafted, can be much of a failure as much as it can be effective. 

So, how do you make an effective and powerful infographic? Here’s how:

Step 1: Know and Understand Your Audience

The first step is to determine who your audience are. You need to be able to tailor your infographic towards a specific target audience. Find out what appeals to them, what captures their attention, and what makes them tick. Also learn how they digest content, what designs and colors call their attention, and what topics have the highest tendency to be appreciated and consumed. Knowing what to offer to whom will give you the right head start towards creating a powerful infographic.

Step 2: Decide on What Story to Tell

The effectiveness of an infographic heavily relies on the quality, relevance and significance of the information you will provide. Tell a story that your audience needs and wants. Break down broad topics into specific ones to make it as substantial as possible. You have to be very clear on what issues or challenges that it addresses. Like text content, your infographic should have a distinct beginning, middle and end. 

Step 3: Filter Information

The main purpose of an infographic is to offer quick, yet substantial information. One can’t just decide to put things in there or crowd it with just anything and everything. You need to be able to decide which information deserves to be included and what needs to be removed. Determine which data supports your whole story sufficiently and what can be just set aside. This needs extensive research and analysis of the data. The simpler you can present it without leaving important information excluded, the better. 

Step 4: Organize Your Data 

With all important data to be included on hand, the next step is to organize them properly to intensify its power. Outline your content in a way that it will have an indulging beginning, a well-organized supporting information in the middle and a clear conclusion at the end. Decide on an interesting or intriguing headline and put the most powerful information on top so the reader can be hooked immediately. Your supporting data should keep the pace and build up momentum towards a definite and distinct ending that leaves readers satisfied with the information. 

Step 5: Design Smartly

This is the most painstaking part of the process as it involves a lot of consideration-- design, color, and overall presentation. Here, you need to go beyond the traditional. Refrain from using boring bars and graphs and be creative instead. Use symbols or images that relates to the information you are providing. In terms of colors, avoid using a white background as many websites use this color as background making it hard for people to distinguish where your infographic starts and ends. Avoid using colors with contrasting effects which are not easy on the eyes, stick to a maximum of three color palettes that complement each other. Finally, keep it clean and simple. 

By following these steps carefully, you are on the right path towards creating an infographic powerful enough to have a high tendency of going viral. 

6 New Social Media Tools You Should Try Out

Social media is indeed getting better and bigger. Proof to that is the introduction of new tools that could help you optimize your pages, improve your campaign and intensify your brand promotions. The addition of new tools made socials mediamarketing more interesting over time and some of them can prove to be real game-changers.

Here are some of the newest social media tools you should try out:

1. Keywordtool.io

This new keyword search tool can be helpful not only in finding the right keywords for your content but can give you additional ideas for related content. When you type in a keyword, it provides you with a list of related keywords from Google, along with a large list of phrases with the keywords in it.

2. Seologies

Seologies is a revolutionary SEO tool that optimizes your content to improve its relevance to Google. It can give you a large number of related words and keywords to the one you are working on. It’s “audit text” feature checks your content and identify what it needs to get to the top rank. A perfect tool for content marketing campaigns.

3. Spiderqube

Used in Twitter, this tool allows you to search throughout the channel to find out what people are talking about in real time. It has a contextual and geo-targeting feature and can be accessed through any device.

4. ActionsSprout

This Facebook marketing tool lets you create a call to action button on your post. It allows you to track your supporters in Facebook, increase engagement through its ingenious call to action buttons and can be connected to your existing database and email tools.

5. Insightpool

Insightpool helps your brands scale its social outreach. By instantly identifying and proactively engaging the ideal influencers, prospects or customers, Insightpool helps drive Social KPIs and your bottom line. This tool has a marketing automation- type feature that allows you to automatically send messages tailored for the target audience.

6. BuzzSpice

With this tool you don’t have to spend hours and hours scouting through the web to find something to post on your Facebook account. It scans thousands of sources and finds amazing content, tailor-made for your page. Another good thing is that it automatically schedules the post to be published in the best time possible.

With these new social media tools, you will sure to have the right weapons to improve your social media marketing. Check them all out to see if they are what you are looking for today.