Harnessing the Power of Visual Information: 5 Key Steps to a Powerful Infographic

The competition for attention in the World Wide Web has led to the development of revolutionary methods to present content. With high volume of data entering the internet sphere every minute, the challenge to entice the audience towards content appreciation becomes harder over time. Full text content were deemed insufficient to get readers hooked, and so audio and visual content types were used, and have proven to be effective. 

With the demand for compelling images in the web combined with people’s lesser retention towards heavy data consumption, comes an innovative method for content presentation which combines the power of images and substantial, easy-to-digest information—this is what is known today as Infographics.

Over time, infographics have proven to be sensational due to its unconventional methodology to present information. It has been used by a lot of marketers and cyber personalities as a captivating alternative to help people digest information easily. However, due to its nature and purpose, creating an infographic can be a big challenge. Presenting substantial data by using lesser text, depending on how it was crafted, can be much of a failure as much as it can be effective. 

So, how do you make an effective and powerful infographic? Here’s how:

Step 1: Know and Understand Your Audience

The first step is to determine who your audience are. You need to be able to tailor your infographic towards a specific target audience. Find out what appeals to them, what captures their attention, and what makes them tick. Also learn how they digest content, what designs and colors call their attention, and what topics have the highest tendency to be appreciated and consumed. Knowing what to offer to whom will give you the right head start towards creating a powerful infographic.

Step 2: Decide on What Story to Tell

The effectiveness of an infographic heavily relies on the quality, relevance and significance of the information you will provide. Tell a story that your audience needs and wants. Break down broad topics into specific ones to make it as substantial as possible. You have to be very clear on what issues or challenges that it addresses. Like text content, your infographic should have a distinct beginning, middle and end. 

Step 3: Filter Information

The main purpose of an infographic is to offer quick, yet substantial information. One can’t just decide to put things in there or crowd it with just anything and everything. You need to be able to decide which information deserves to be included and what needs to be removed. Determine which data supports your whole story sufficiently and what can be just set aside. This needs extensive research and analysis of the data. The simpler you can present it without leaving important information excluded, the better. 

Step 4: Organize Your Data 

With all important data to be included on hand, the next step is to organize them properly to intensify its power. Outline your content in a way that it will have an indulging beginning, a well-organized supporting information in the middle and a clear conclusion at the end. Decide on an interesting or intriguing headline and put the most powerful information on top so the reader can be hooked immediately. Your supporting data should keep the pace and build up momentum towards a definite and distinct ending that leaves readers satisfied with the information. 

Step 5: Design Smartly

This is the most painstaking part of the process as it involves a lot of consideration-- design, color, and overall presentation. Here, you need to go beyond the traditional. Refrain from using boring bars and graphs and be creative instead. Use symbols or images that relates to the information you are providing. In terms of colors, avoid using a white background as many websites use this color as background making it hard for people to distinguish where your infographic starts and ends. Avoid using colors with contrasting effects which are not easy on the eyes, stick to a maximum of three color palettes that complement each other. Finally, keep it clean and simple. 

By following these steps carefully, you are on the right path towards creating an infographic powerful enough to have a high tendency of going viral. 

6 New Social Media Tools You Should Try Out

Social media is indeed getting better and bigger. Proof to that is the introduction of new tools that could help you optimize your pages, improve your campaign and intensify your brand promotions. The addition of new tools made socials mediamarketing more interesting over time and some of them can prove to be real game-changers.

Here are some of the newest social media tools you should try out:

1. Keywordtool.io

This new keyword search tool can be helpful not only in finding the right keywords for your content but can give you additional ideas for related content. When you type in a keyword, it provides you with a list of related keywords from Google, along with a large list of phrases with the keywords in it.

2. Seologies

Seologies is a revolutionary SEO tool that optimizes your content to improve its relevance to Google. It can give you a large number of related words and keywords to the one you are working on. It’s “audit text” feature checks your content and identify what it needs to get to the top rank. A perfect tool for content marketing campaigns.

3. Spiderqube

Used in Twitter, this tool allows you to search throughout the channel to find out what people are talking about in real time. It has a contextual and geo-targeting feature and can be accessed through any device.

4. ActionsSprout

This Facebook marketing tool lets you create a call to action button on your post. It allows you to track your supporters in Facebook, increase engagement through its ingenious call to action buttons and can be connected to your existing database and email tools.

5. Insightpool

Insightpool helps your brands scale its social outreach. By instantly identifying and proactively engaging the ideal influencers, prospects or customers, Insightpool helps drive Social KPIs and your bottom line. This tool has a marketing automation- type feature that allows you to automatically send messages tailored for the target audience.

6. BuzzSpice

With this tool you don’t have to spend hours and hours scouting through the web to find something to post on your Facebook account. It scans thousands of sources and finds amazing content, tailor-made for your page. Another good thing is that it automatically schedules the post to be published in the best time possible.

With these new social media tools, you will sure to have the right weapons to improve your social media marketing. Check them all out to see if they are what you are looking for today. 

How Marketers Should Use Social Media?

The social media culture greatly affected consumers’ behavior, prompting a massive change in the business sector. The once traditional corporate one-way communication for brand marketing has changed into a dialogue between marketers and consumers. This mechanism has been critically embedded in the business ecosystem that no apparent end in social media revolution is in sight.

It’s been years since brands started to mushroom in the World Wide Web and invaded social media platforms, but some are still clueless as to how they can maximize their social media presence to advance their business agenda.

Here are the best five ways to integrate social media into your business marketing efforts for better results.

1. Brand Awareness Building- Make social media a platform to create make your brand known and be exposed.

2. Use Social Media to Improve Customer Service- Use social media as a way to improve the way you relate to customers and building relationships with them.


3. Creating Social Media Program Events- Make your brand and your social media campaign more exciting through interactive method like events.

4. Introducing Your Products in Social Media- Introduce your products to your target market through social media, make it more appealing to them and more interesting for better results.


5. Maximizing Social Media to Create Sales Pipeline- Build and strengthen your sales pipeline by utilizing social media for such campaigns.

These may just be a no-brainer, but many marketers seems to overlook them. Review how you make use of social media and find out if you are missing on any of the above checklist.

Business in the Social Media Age: Everyone is a Marketer