7 Ways on How to Increase Your Twitter Engagement

Twitter is all about engagement. So if your followers are not engaging with you then, you are wasting your time and effort. Here are top ways to increase your Twitter engagement:

#1. Keep Tweets Short

Twitter is known for its unique 140- character limit, but if you are maxing out the limit, it becomes too long. Experts suggest to write your tweets in less than 110 characters, this will make adding comments easier for people. In fact, tweets with no more than 110 characters reportedly get 17% higher engagement.

#2. Use the Right Timing When Tweeting

Tweeting in daytime hours get more engagement. Tweets posted between 8 am to 7 pm have 30% higher interaction than those posted during night time. Also, experts suggest that you continue tweeting during weekends. Weekend tweets get 17% higher engagements than weekday tweets. There are tools used to know the best time your target audience are on Twitter. Also, if your audience is of a different time zone than you are, make sure you are scheduling the tweets correctly.

#3. Ask for a “Retweet”
Contrary to what few marketers believe, asking a retweet do not get an opposite response from people. In fact, reports indicated that tweets asking for retweets get 12 times more actual retweets than those that don’t. Also, the entire word “retweet” is more favorable than the abbreviation “RT”.

#4. Right Use of Hashtags

Hashtags are created for a reason, and that is to make your tweets searchable. Use hashtags smartly, which means it should be used in moderation. More than two hashtags in a single post is too much. And make sure you have the hashtags right if you discuss trending topics.

#5. Include Links in Tweets
Included links make tweets more interesting. Recently, there is a reported rise of link clicks in Twitter and it is a trend that is expected to continue. Reports also indicate that tweets with links get higher interaction like Retweets and Comments than those with no links.

#6. Use Clear Call to Action

Being straightforward and strong in your call to action is good for Tweets because they have higher engagement potential on their own. Words like please retweet, click, check out, follow and how to directly relate to readers and easily call their attention.

#7. Limit Your Daily Tweets
It is suggested to keep your tweets between one to four tweets a day. Too many tweets may become annoying to your followers, which in turn discourages engagement. It only makes your marketing too much of a hard sell. Focus on replying to mentions and private messages rather than creating new tweets.

Make your Twitter campaign more efficient by following these 7 tips. You will be able to take your Twitter efforts into greater, better heights.

Harnessing the Power of Visual Information: 5 Key Steps to a Powerful Infographic

The competition for attention in the World Wide Web has led to the development of revolutionary methods to present content. With high volume of data entering the internet sphere every minute, the challenge to entice the audience towards content appreciation becomes harder over time. Full text content were deemed insufficient to get readers hooked, and so audio and visual content types were used, and have proven to be effective. 

With the demand for compelling images in the web combined with people’s lesser retention towards heavy data consumption, comes an innovative method for content presentation which combines the power of images and substantial, easy-to-digest information—this is what is known today as Infographics.

Over time, infographics have proven to be sensational due to its unconventional methodology to present information. It has been used by a lot of marketers and cyber personalities as a captivating alternative to help people digest information easily. However, due to its nature and purpose, creating an infographic can be a big challenge. Presenting substantial data by using lesser text, depending on how it was crafted, can be much of a failure as much as it can be effective. 

So, how do you make an effective and powerful infographic? Here’s how:

Step 1: Know and Understand Your Audience

The first step is to determine who your audience are. You need to be able to tailor your infographic towards a specific target audience. Find out what appeals to them, what captures their attention, and what makes them tick. Also learn how they digest content, what designs and colors call their attention, and what topics have the highest tendency to be appreciated and consumed. Knowing what to offer to whom will give you the right head start towards creating a powerful infographic.

Step 2: Decide on What Story to Tell

The effectiveness of an infographic heavily relies on the quality, relevance and significance of the information you will provide. Tell a story that your audience needs and wants. Break down broad topics into specific ones to make it as substantial as possible. You have to be very clear on what issues or challenges that it addresses. Like text content, your infographic should have a distinct beginning, middle and end. 

Step 3: Filter Information

The main purpose of an infographic is to offer quick, yet substantial information. One can’t just decide to put things in there or crowd it with just anything and everything. You need to be able to decide which information deserves to be included and what needs to be removed. Determine which data supports your whole story sufficiently and what can be just set aside. This needs extensive research and analysis of the data. The simpler you can present it without leaving important information excluded, the better. 

Step 4: Organize Your Data 

With all important data to be included on hand, the next step is to organize them properly to intensify its power. Outline your content in a way that it will have an indulging beginning, a well-organized supporting information in the middle and a clear conclusion at the end. Decide on an interesting or intriguing headline and put the most powerful information on top so the reader can be hooked immediately. Your supporting data should keep the pace and build up momentum towards a definite and distinct ending that leaves readers satisfied with the information. 

Step 5: Design Smartly

This is the most painstaking part of the process as it involves a lot of consideration-- design, color, and overall presentation. Here, you need to go beyond the traditional. Refrain from using boring bars and graphs and be creative instead. Use symbols or images that relates to the information you are providing. In terms of colors, avoid using a white background as many websites use this color as background making it hard for people to distinguish where your infographic starts and ends. Avoid using colors with contrasting effects which are not easy on the eyes, stick to a maximum of three color palettes that complement each other. Finally, keep it clean and simple. 

By following these steps carefully, you are on the right path towards creating an infographic powerful enough to have a high tendency of going viral. 

6 New Social Media Tools You Should Try Out

Social media is indeed getting better and bigger. Proof to that is the introduction of new tools that could help you optimize your pages, improve your campaign and intensify your brand promotions. The addition of new tools made socials mediamarketing more interesting over time and some of them can prove to be real game-changers.

Here are some of the newest social media tools you should try out:

1. Keywordtool.io

This new keyword search tool can be helpful not only in finding the right keywords for your content but can give you additional ideas for related content. When you type in a keyword, it provides you with a list of related keywords from Google, along with a large list of phrases with the keywords in it.

2. Seologies

Seologies is a revolutionary SEO tool that optimizes your content to improve its relevance to Google. It can give you a large number of related words and keywords to the one you are working on. It’s “audit text” feature checks your content and identify what it needs to get to the top rank. A perfect tool for content marketing campaigns.

3. Spiderqube

Used in Twitter, this tool allows you to search throughout the channel to find out what people are talking about in real time. It has a contextual and geo-targeting feature and can be accessed through any device.

4. ActionsSprout

This Facebook marketing tool lets you create a call to action button on your post. It allows you to track your supporters in Facebook, increase engagement through its ingenious call to action buttons and can be connected to your existing database and email tools.

5. Insightpool

Insightpool helps your brands scale its social outreach. By instantly identifying and proactively engaging the ideal influencers, prospects or customers, Insightpool helps drive Social KPIs and your bottom line. This tool has a marketing automation- type feature that allows you to automatically send messages tailored for the target audience.

6. BuzzSpice

With this tool you don’t have to spend hours and hours scouting through the web to find something to post on your Facebook account. It scans thousands of sources and finds amazing content, tailor-made for your page. Another good thing is that it automatically schedules the post to be published in the best time possible.

With these new social media tools, you will sure to have the right weapons to improve your social media marketing. Check them all out to see if they are what you are looking for today. 

How to Grow Your Business with LinkedIn

With new features and an ever expanding number of users, LinkedIn has become a rich soil to plant careers and business so they can grow and flourish. It allows individuals and business owners to connect and get in touch with people in their fields or people of professional interest with them.

For businesses, LinkedIn offers a lot of opportunities to grow. If done right, you will be able to meet people, partners and groups that will help take your business to new heights. However, waiting for it to happen without doing some effort is like waiting for a miracle to happen, unless you already have a sought-after name and business.

So, what should you do? How will you start?

For starters, you need to make sure your profile provides necessary information. The posts you share and participating should be of interest to many of your networks, not only to you. And you need to act as professional as possible to earn a good reputation.

Just like any other social network marketing campaign, your business need to establish a brand with the right media exposure. Harness the power of cross-platform marketing to make your brand more interesting. Make use of images, articles and other forms of content.

Through LinkedIn, your business can get media exposure even better than what you can get offline. Connect with publications you want to be written in and journalists you want to write for you. Make a media pitch through your posts and get their attention without getting too annoying.

Another way to grow your business through LinkedIn is through exploring the possibilities of partnership or joint venture. A joint venture is a partnership between two or more parties towards the same goal. Look for other entrepreneurs or skilled individuals that you feel to be able to significantly help you in your business venture and try to seek if a joint venture is possible.

Finally, do not forget the basic principles of marketing. Talk to people and build relationships. Seek potential clients and strategize how you can get their attention. Inspect their preferences, study their needs, and eventually communicate how you may be able to help them.

Five Ways to Encourage Your Followers to Share Their Content with You

Content creation can be a challenging process at times. There are moments when you are too occupied to create one. When this happens, wouldn't it be amazing if people are able to contribute content for you? Be it an article, images, videos and others? But how do you do it?

Here are effective ways to encourage people to share their content with you:


# 1. Make It Emotional

People respond to emotionally stirring things in the internet. In fact, the most viral videos are those that give way to strong emotions. You can use this to make people share content with you. Suppose you already have considerable following or a community, start by creating an emotional content related to your brand, make it so emotional that people will gladly follow suit. If you hit the right emotional buttons, you will be able to see submissions in great number.

# 2. Offer Incentives

Contests continue to exist in social media platforms because they are effective. People are willing to do things in the hopes of winning some prizes no matter how small or simple the prizes may be. To make it more effective, offer a prize that is rare and valuable, and add some twists to your mechanics.


# 3. Acknowledge Efforts and Inspire Engagement

If people share content with you, don’t forget to acknowledge the effort and inspire engagement. A like or a comment is very much appreciated, so do it. Ask more questions, and converse with others who join in. Everybody would love to do it for you the next time.

# 4. Be Creative in Saying Thank You!

Another way to ensure that the submitted contents keep on coming is to be creative in showing your gratitude. Use memes, videos or personalized photos. You can also feature them in your other platforms as a way of saying that you.

# 5. Don’t Give Them a Hard Time

Many people get discouraged in sharing their content because of the complexity of the submission method. Make it easy for them. You can use hashtags or apps that can help you get their content without them making too much effort. The easier it is to share with you, the more people are willing to do it. After all, it is also their exposure on the table.

There are still many creative ways to inspire people into sharing contents with you. Just make sure to be mindful of plagiarism and be appreciative of whatever is given.

Three Easy Steps to Increase Organic Interaction in Facebook

With Facebook’s paid advertisement, the news feeds has became increasingly flooded with ads that organic interaction for pages has significantly declined.  Non-paid posts and promotional contents seemed to find it harder to get into followers pages. This trend has been noticed by many in the past years.

With this mechanism, is their no way to increase organic interaction? Should social media marketing be only done by reaching through your pockets?

Undeniably, marketing in Facebook has become more challenging over time with more businesses jumping in and the changing features and algorithms of the platform. Fortunately, there are still ways to increase organic interaction without spending a fortune.

Step 1: Recognizing and Featuring Your Employees

Recreating your marketing strategy by including real people who work in your company can be a rewarding move.  By featuring real people behind your business, you are creating an atmosphere of being genuine and pro-employee. The people you will feature, who also happen to have their own network, will generate more organic engagements. Try it out today and see the difference!


Step 2: Be Creative with Your Brand Photos

Instagram- quality pictures get shared a lot across the social media platform. By being creative in the way you present your brand through images, you are increasing the chances for organic interaction. Make your photos more vibrant with a bit of photo editing skills and watch it soar!

Step 3: Take In-Action Photos

Capture great moments as you do your day to day job and share it to people. Let them have a peek at what you do and show them that you are having some fun. A positive vibe such as this will attract more people and get interested in your job. And if you catch real good moments, your image might even go viral.


These simple steps are designed to increase organic interaction among your following. However, without the lack of follow-up and response to your followers, they may easily fail. Remember that your aim is to build relationships and maintain them, so keep yourself connected.

How Marketers Should Use Social Media?

The social media culture greatly affected consumers’ behavior, prompting a massive change in the business sector. The once traditional corporate one-way communication for brand marketing has changed into a dialogue between marketers and consumers. This mechanism has been critically embedded in the business ecosystem that no apparent end in social media revolution is in sight.

It’s been years since brands started to mushroom in the World Wide Web and invaded social media platforms, but some are still clueless as to how they can maximize their social media presence to advance their business agenda.

Here are the best five ways to integrate social media into your business marketing efforts for better results.

1. Brand Awareness Building- Make social media a platform to create make your brand known and be exposed.

2. Use Social Media to Improve Customer Service- Use social media as a way to improve the way you relate to customers and building relationships with them.


3. Creating Social Media Program Events- Make your brand and your social media campaign more exciting through interactive method like events.

4. Introducing Your Products in Social Media- Introduce your products to your target market through social media, make it more appealing to them and more interesting for better results.


5. Maximizing Social Media to Create Sales Pipeline- Build and strengthen your sales pipeline by utilizing social media for such campaigns.

These may just be a no-brainer, but many marketers seems to overlook them. Review how you make use of social media and find out if you are missing on any of the above checklist.