Ipinapakita ang mga post na may etiketa na digital marketing. Ipakita ang lahat ng mga post
Ipinapakita ang mga post na may etiketa na digital marketing. Ipakita ang lahat ng mga post

Sabado, Hunyo 28, 2014

Five Ways to Encourage Your Followers to Share Their Content with You


Content creation can be a challenging process at times. There are moments when you are too occupied to create one. When this happens, wouldn't it be amazing if people are able to contribute content for you? Be it an article, images, videos and others? But how do you do it?

Here are effective ways to encourage people to share their content with you:


# 1. Make It Emotional

People respond to emotionally stirring things in the internet. In fact, the most viral videos are those that give way to strong emotions. You can use this to make people share content with you. Suppose you already have considerable following or a community, start by creating an emotional content related to your brand, make it so emotional that people will gladly follow suit. If you hit the right emotional buttons, you will be able to see submissions in great number.

# 2. Offer Incentives

Contests continue to exist in social media platforms because they are effective. People are willing to do things in the hopes of winning some prizes no matter how small or simple the prizes may be. To make it more effective, offer a prize that is rare and valuable, and add some twists to your mechanics.


# 3. Acknowledge Efforts and Inspire Engagement

If people share content with you, don’t forget to acknowledge the effort and inspire engagement. A like or a comment is very much appreciated, so do it. Ask more questions, and converse with others who join in. Everybody would love to do it for you the next time.

# 4. Be Creative in Saying Thank You!

Another way to ensure that the submitted contents keep on coming is to be creative in showing your gratitude. Use memes, videos or personalized photos. You can also feature them in your other platforms as a way of saying that you.

# 5. Don’t Give Them a Hard Time

Many people get discouraged in sharing their content because of the complexity of the submission method. Make it easy for them. You can use hashtags or apps that can help you get their content without them making too much effort. The easier it is to share with you, the more people are willing to do it. After all, it is also their exposure on the table.

There are still many creative ways to inspire people into sharing contents with you. Just make sure to be mindful of plagiarism and be appreciative of whatever is given.

Lunes, Hunyo 23, 2014

How Marketers Should Use Social Media?



The social media culture greatly affected consumers’ behavior, prompting a massive change in the business sector. The once traditional corporate one-way communication for brand marketing has changed into a dialogue between marketers and consumers. This mechanism has been critically embedded in the business ecosystem that no apparent end in social media revolution is in sight.

It’s been years since brands started to mushroom in the World Wide Web and invaded social media platforms, but some are still clueless as to how they can maximize their social media presence to advance their business agenda.

Here are the best five ways to integrate social media into your business marketing efforts for better results.

1. Brand Awareness Building- Make social media a platform to create make your brand known and be exposed.

2. Use Social Media to Improve Customer Service- Use social media as a way to improve the way you relate to customers and building relationships with them.


3. Creating Social Media Program Events- Make your brand and your social media campaign more exciting through interactive method like events.

4. Introducing Your Products in Social Media- Introduce your products to your target market through social media, make it more appealing to them and more interesting for better results.


5. Maximizing Social Media to Create Sales Pipeline- Build and strengthen your sales pipeline by utilizing social media for such campaigns.

These may just be a no-brainer, but many marketers seems to overlook them. Review how you make use of social media and find out if you are missing on any of the above checklist.