How to Grow Your Business with LinkedIn

With new features and an ever expanding number of users, LinkedIn has become a rich soil to plant careers and business so they can grow and flourish. It allows individuals and business owners to connect and get in touch with people in their fields or people of professional interest with them.

For businesses, LinkedIn offers a lot of opportunities to grow. If done right, you will be able to meet people, partners and groups that will help take your business to new heights. However, waiting for it to happen without doing some effort is like waiting for a miracle to happen, unless you already have a sought-after name and business.

So, what should you do? How will you start?

For starters, you need to make sure your profile provides necessary information. The posts you share and participating should be of interest to many of your networks, not only to you. And you need to act as professional as possible to earn a good reputation.

Just like any other social network marketing campaign, your business need to establish a brand with the right media exposure. Harness the power of cross-platform marketing to make your brand more interesting. Make use of images, articles and other forms of content.

Through LinkedIn, your business can get media exposure even better than what you can get offline. Connect with publications you want to be written in and journalists you want to write for you. Make a media pitch through your posts and get their attention without getting too annoying.

Another way to grow your business through LinkedIn is through exploring the possibilities of partnership or joint venture. A joint venture is a partnership between two or more parties towards the same goal. Look for other entrepreneurs or skilled individuals that you feel to be able to significantly help you in your business venture and try to seek if a joint venture is possible.

Finally, do not forget the basic principles of marketing. Talk to people and build relationships. Seek potential clients and strategize how you can get their attention. Inspect their preferences, study their needs, and eventually communicate how you may be able to help them.

Five Ways to Encourage Your Followers to Share Their Content with You

Content creation can be a challenging process at times. There are moments when you are too occupied to create one. When this happens, wouldn't it be amazing if people are able to contribute content for you? Be it an article, images, videos and others? But how do you do it?

Here are effective ways to encourage people to share their content with you:


# 1. Make It Emotional

People respond to emotionally stirring things in the internet. In fact, the most viral videos are those that give way to strong emotions. You can use this to make people share content with you. Suppose you already have considerable following or a community, start by creating an emotional content related to your brand, make it so emotional that people will gladly follow suit. If you hit the right emotional buttons, you will be able to see submissions in great number.

# 2. Offer Incentives

Contests continue to exist in social media platforms because they are effective. People are willing to do things in the hopes of winning some prizes no matter how small or simple the prizes may be. To make it more effective, offer a prize that is rare and valuable, and add some twists to your mechanics.


# 3. Acknowledge Efforts and Inspire Engagement

If people share content with you, don’t forget to acknowledge the effort and inspire engagement. A like or a comment is very much appreciated, so do it. Ask more questions, and converse with others who join in. Everybody would love to do it for you the next time.

# 4. Be Creative in Saying Thank You!

Another way to ensure that the submitted contents keep on coming is to be creative in showing your gratitude. Use memes, videos or personalized photos. You can also feature them in your other platforms as a way of saying that you.

# 5. Don’t Give Them a Hard Time

Many people get discouraged in sharing their content because of the complexity of the submission method. Make it easy for them. You can use hashtags or apps that can help you get their content without them making too much effort. The easier it is to share with you, the more people are willing to do it. After all, it is also their exposure on the table.

There are still many creative ways to inspire people into sharing contents with you. Just make sure to be mindful of plagiarism and be appreciative of whatever is given.

Three Easy Steps to Increase Organic Interaction in Facebook

With Facebook’s paid advertisement, the news feeds has became increasingly flooded with ads that organic interaction for pages has significantly declined.  Non-paid posts and promotional contents seemed to find it harder to get into followers pages. This trend has been noticed by many in the past years.

With this mechanism, is their no way to increase organic interaction? Should social media marketing be only done by reaching through your pockets?

Undeniably, marketing in Facebook has become more challenging over time with more businesses jumping in and the changing features and algorithms of the platform. Fortunately, there are still ways to increase organic interaction without spending a fortune.

Step 1: Recognizing and Featuring Your Employees

Recreating your marketing strategy by including real people who work in your company can be a rewarding move.  By featuring real people behind your business, you are creating an atmosphere of being genuine and pro-employee. The people you will feature, who also happen to have their own network, will generate more organic engagements. Try it out today and see the difference!


Step 2: Be Creative with Your Brand Photos

Instagram- quality pictures get shared a lot across the social media platform. By being creative in the way you present your brand through images, you are increasing the chances for organic interaction. Make your photos more vibrant with a bit of photo editing skills and watch it soar!

Step 3: Take In-Action Photos

Capture great moments as you do your day to day job and share it to people. Let them have a peek at what you do and show them that you are having some fun. A positive vibe such as this will attract more people and get interested in your job. And if you catch real good moments, your image might even go viral.


These simple steps are designed to increase organic interaction among your following. However, without the lack of follow-up and response to your followers, they may easily fail. Remember that your aim is to build relationships and maintain them, so keep yourself connected.

How Marketers Should Use Social Media?

The social media culture greatly affected consumers’ behavior, prompting a massive change in the business sector. The once traditional corporate one-way communication for brand marketing has changed into a dialogue between marketers and consumers. This mechanism has been critically embedded in the business ecosystem that no apparent end in social media revolution is in sight.

It’s been years since brands started to mushroom in the World Wide Web and invaded social media platforms, but some are still clueless as to how they can maximize their social media presence to advance their business agenda.

Here are the best five ways to integrate social media into your business marketing efforts for better results.

1. Brand Awareness Building- Make social media a platform to create make your brand known and be exposed.

2. Use Social Media to Improve Customer Service- Use social media as a way to improve the way you relate to customers and building relationships with them.


3. Creating Social Media Program Events- Make your brand and your social media campaign more exciting through interactive method like events.

4. Introducing Your Products in Social Media- Introduce your products to your target market through social media, make it more appealing to them and more interesting for better results.


5. Maximizing Social Media to Create Sales Pipeline- Build and strengthen your sales pipeline by utilizing social media for such campaigns.

These may just be a no-brainer, but many marketers seems to overlook them. Review how you make use of social media and find out if you are missing on any of the above checklist.

Business in the Social Media Age: Everyone is a Marketer